Client: Common Values United, Stockholm Basket
Art direction / Graphic design
In a time where visual identity is crucial, basketball has evolved significantly in recent years.
Organizations now focus on communication and branding, not just match results.
Visual identity is key for teams and organizations in Sweden and abroad to establish a strong presence.
This project explores the development of visual identity in basketball, with a focus on
Stockholm Basket and their product "Stockholm Finalerna".

The new logo represents the key elements of the Stockholm Series:
the spotlight, the basketball, and the iconic Avicii Arena.
The combination of the spotlight, the dynamic basketball figure,
and the arena makes it a distinctive element in the graphic landscape for sports organizations.
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