Client: Daniel Wellington
Art direction / Graphic design
This campaign introduces a modern take on retro, blending nostalgia with contemporary design.
Drawing inspiration from the colorful Apple ads of the 1990s and 2000s, the campaign reintroduces the digital watch
with a fresh perspective. Despite a low budget, it became one of Daniel Wellington's best-selling campaigns of the year.
The visual identity merges the charm of the past with a modern twist, positioning the watch as
both a timeless and trendy accessory.
Drawing inspiration from the colorful Apple ads of the 1990s and 2000s, the campaign reintroduces the digital watch
with a fresh perspective. Despite a low budget, it became one of Daniel Wellington's best-selling campaigns of the year.
The visual identity merges the charm of the past with a modern twist, positioning the watch as
both a timeless and trendy accessory.